Digital Marketing & More
During my stay in New York City, I worked in the digital marketing devision of Girlie Action Media & Marketing. I worked my way up from first being hired as an intern, then an associate and finally as a head of the division. During this time I've worked with clients such as Rob Zombie, The Fratellis, The Shoe (the band of actress Jena Malone), Meshell Ndegeocello and many more. I've continued to work with Meshell to this very day.
Designing and building Websites, SEO
I have designed and built websites and blogs for Meshell Ndegeocello, Kaki King and others during my time at Girlie Action using platforms such as Squarespace, Wordpress and tumblr. I've also optimized the websites to grant good ranks on all relevant search engines (meaning: Google).
Social Media Campaigns
I've devised strategies to build and cultivate a online fanbase of my clients using Facebook, Twitter, Instagram, YouTube, Soundcloud and Snapchat. I've monitored those with a set of tools, and given in-depth biweekly reports on our campaign. These campaigns circled around album releases, upcoming tours and crowdfunding campaigns.
An email address is the most important thing a fan can give - it's not just a random post on Facebook you can scroll past, it's a way to knock on your fan's doors. I've launched extensive campaigns to grow a client's subscriber base using tools like Mailchimp, Mad Mimi, Topspin, FanBridge and more.